Tata-backed On Thursday, Air India launched its new brand identity as part of its transformation journey. The colors red and purple have been incorporated into the new logo. The new logo, according to Tata Sons Chairman N Chandrasekaran, depicts infinite potential, growth, and confidence.
Tata-backed On Thursday, Air India launched its new brand identity as part of its transformation journey. The airline’s new logo features a sophisticated design in gold, crimson, and purple. It will replace the previous logo, which was inspired by the Ashoka Chakra and featured a red swan with orange spokes inside.
The Vista, Air India’s new logosymbol, is inspired by the pinnacle of the gold window frame and represents infinite possibilities, progress, and the airline’s bold, confident perspective for the future, according to a press release.
“The new logo that you see here today… the vista represented by that historically used window (the peak of the golden window represents limitless possibilities, progress, confidence, and everything,” Chandrasekaran explained.
The airline thinks that its new modern corporate design and aircraft livery embody the spirit of a vibrant new India, marking a critical turning point in its Vihaan.
“The new look reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system – symbolizing a ‘Window of Possibilities,'” the airline explained in a news release.
Air India new aircraft livery
According to the press release, the new logo will be visible to passengers beginning in December 2023, when Air India’s first Airbus A350 enters the fleet with the new livery.
“Our transformative new brand reflects our ambition to make Air India a world-class airline serving guests from all over the world, and it proudly represents a new India on the global stage.” The new Air India is bold, strong, and dynamic, but it is also warm and deeply steeped in its rich history and traditions, which have made Indian hospitality a global standard for service standards.
Colors, patterns, shapes, and how they combine, as well as what they symbolize, are important, but our actions speak volumes. “We are in the process of reimagining the role of India’s flagship airline,” said Campbell Wilson, CEO & MD of Air India.
Air India’s rebranding activities advanced following Tata’s agreement with Futurebrands in December 2022. Futurebrands provides two services: design and brand consulting.
Air India got this rebranding after being fully owned by Tata Sons in January 2022. McCann Workgroup India was tasked with brand promotion.
According to media sources, the Maharaja’s presence will be limited to Air India’s first-class cabins and airport lounges.
The Maharaja, the airline’s mascot, was created in 1946 by Bobby Kooka, a commercial director in charge of giving the mascot personality and creating the airline’s brand around it.
Air India’s most recent action follows CEO Campbell Wilson’s previous statement that the airline was ready to start a number of new services as part of the rebranding process.
Vistara and Air India are expected to merge because they are both part of the Tata Group, according to many media reports.
“We expect many of the practices and systems (in Air India) to be those of Vistara, being a younger and privatised airline that has been able to bring in the learnings from its other shareholder (Singapore Airlines),” Wilson Campbell, Managing Director and CEO, said earlier, according to cnbctv18.